The Most Lucrative Deals in Sports History

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5. Premier League
  • 5.14 billion pounds ($6.81 billion) to broadcast on Sky and BT
  • Length of contract: 3 years (2016-2019)

In a massive deal that provided a huge windfall for the Premier League, its teams and players, Great Britain television networks Sky and BT agreed to shell out 10 million pounds ($13.25 million) per game to air on their networks what Americans call soccer. The deal, which represented a 71 percent increase over the previous contract, gave the league and its clubs vast cash reserves to spend on their players without raising the cost of tickets. The loser? Local pubs that shell out tens of thousands of pounds per year for subscriptions to these networks in an effort to lure thirsty football fans.

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